Are \"Coaching Directories\" Worth it?

First, let’s define what a coaching directory is.

A coaching directory is an online platform that connects coaches with potential clients—a place where people can browse profiles and choose a coach that fits their needs.

Most of these platforms require you to pay to be listed.

Now the big question is:

Is Being on a Coaching Directory a Good Idea?

To answer the question, consider the following points:

1. People don’t see coaching as the solution.

Many people still don’t fully understand what coaching is or how it can help them. So, they often seek other ways to solve their problems.

2. People aren’t searching for “coaches.”

According to Google keyword data, search volume for terms like “life coach” is far lower than for “therapist” or other related professions.

3. These platforms have low traffic and high competition.

Most directories get very few visitors each year—and there are hundreds of coaches listed. It’s hard to stand out from the crowd on these platforms; "coaching directories" are the crowd.

4. You become a commodity.

When potential clients scroll through a list of coaches, they often compare prices, not value.

A fellow coach told me recently about his experience with those platforms, and I'm quoting:

"Listing your name there often leads to a price war. It's not worthwhile because potential clients will likely try to haggle, comparing your rates with other coaches' rates."

See,

That’s not the position you want to be in as a coach—competing on price and fighting for attention.

So, my advice is don't waste your time and money on marketing on the coaching directories.

Instead,

Nail Your Niche.

Find a spot in the market where you are the only compelling option for your clients.

Here's how:

• Pick a single audience.

• Identify their urgent problem.

• Create a unique angle to stand out.

This way, you will create something your clients want and are willing to invest in your high-ticket solution.

This way, you stand out from the crowd and build authority fast.

Isn't that what you really want?

Cool.

Now, if you need help in identifying your niche, please check the "Nail Your Niche" service.